Listen to Jason on the Latest Late to the Grid Podcast with Bill Snow

Send a textWhat happens when a former educator and industry veteran looks at the fragmented world of motorsports networking and decides to build a bridge?You get something bigger than an app.You get a connection.In this episode of the Late to Grid Podcast, we dive into the launch of RACERSHIP with founder Heidi Bandish. Heidi talks about what it means for racers, brands, and mentors to finally have a dedicated space to find each other and grow the sport together.From the halls of PRI… to the "Women with Drive" summit… to building a motorsports-exclusive networking platform, this episode is about the power of the network. It’s about the evolution from cold-calling sponsors to building a "living resume" that speaks for you. And it’s about how RACERSHIP is creating a structured, accessible gateway for the next generation of racers.🏁 What You’ll Learn in This Episode:How RACERSHIP combines the lifestyle of Instagram with the professionalism of LinkedIn Why the "Bumble" model of sponsorship puts brands in the driver's seat How to build a "Living Resume" that showcases lap times, results, and pitch decks The three tiers of mentorship: Peer-to-peer, professional, and career-focused Why the 2026 season is the year of the "Founding Member" badge Heidi’s advice on why you should never "let someone cut in front of you" in your career This isn’t just social media.This is a professional paddock in your pocket.A digital stage built on transparency, growth, and racing spirit.RACERSHIP blends the need for funding with the necessity of mentorship. Whether you’re a youth racer looking for a mentor, a brand looking for fresh talent, or a veteran driver looking to organize your racing history, this platform creates a realistic entry point into high-level partnerships.And with Atomic Autosports championing driver development and shop-level precision, the connection between technical prep and professional networking has never been stronger.🔥 Why This Connection MattersHeidi Bandish has spent years at the heart of the industry with PRI and SEMA, learning that the best opportunities come from who you know.RACERSHIP exists to help the community:Streamline the sponsorship pitch process Connect students with internships and career paths Monetize mentorship and coaching services Build a trusted mNeed to get your car ready for the track before the season starts? Schedule your appointment here to make sure that you're not Late to Grid! Flowers, bees, fresh cut grass and…oh yeah, RACING is just around the corner. It would be the "pits" litereally if your car wasn't ready to get on track early. Get your car scheduled for service today to make sure that it is Atomic Prepped and not Late to Grid. We even have an easy link for it!  Springtime scheduling Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.comThanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website.