Here's a replay of Bill's popular sponsorship episode.  As we head into the new year your sponsorship planning should be well underway and this episode will help.Bill Snow shares his insights into how to build a  sponsorship plan for your racing program.  Sponsorships have to go beyond product sponsors if you want to get to the next level of getting funding for you and your team.  Having a plan and knowing your value is key to building your program.Over the years Bill has been involved with securing sponsors, fan activation, building plans, and developing value for organizations involved with motorsports.  He's conducted sponsorship seminars and has worked with drivers that are looking to take their motorsports program to the next level.Topics covered include:What businesses to targetHow to build a planValue adds that need to be part of your planWhat if they say noWhy working with a charity is importantFind this episode on YouTube and see the accompanying slides here.Want to live Life In The Fast Lane?  Connect with Bill Snow to learn more about franchise opportunities with Rad Air Complete Car Care.  Learn more at: Franchising with Rad Air.   Fill out the short form near the bottom of the page and Bill will be in touch.Don't for get that Michael Ribas has a special offer for Late To Grid Listeners – Save $100!The first step in Michael's coaching program is a strategy session that costs $175, but he's knocking a $100 off.  Following this 90 minute session you'll have a better idea of where you need to be and how to get there.  Michael will also provide you an actionable plan.  Connect with Michael here.Check out our sponsors:LMS-EFI Website, Facebook, InstagramAtomic Autosports Website, Facebook, InstagramETC Coaching Michael Ribas on LinkedIn, ETC Website, ETC InstagramFollow us!Late to Grid – InstagramLate To Grid – FacebookLate To Grid – TwitterEpisodes on YouTubeOur Host, Bill – Instagram and TikTokThanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Want to start to do track days, HPDE events, and eventually race? Our guests share their advice to help you.